Oversaw online Creative Direction for a team of designers for the biggest audience in multi-player gaming. I lead a creative team in creating a social campaign for the game’s highly-anticipated launch.
This campaign skewed from Activision’s agency’s usual creative direction in that we wanted to spin it, designing stories regarding the consumers’ anticipation to play the game. The improved storytelling of the Call of Duty franchise successfully put a unique spin on its upcoming Black Friday release and heavily increased brand engagement, and hence, pre-order sales.
Activision was very pleased with our unique approach and allowed for more creative thinking with them moving forward.
Role: Creative Direction
Credits: Victor Hwang, Carlos Zuniga