Samgung + HYPNO
I led a team of designers, art directors and illustrators and was showcased in Samsung's showroom in NY in collaboration with HYPNO (an experience agency).
The illustration was placed in a big screen inside the store where the public can colorize it from their new Samsung's galaxy phone. We featured a branded, limited color palette to create a simple, artistic and modern vibe.
The final results were heavily trafficked and a great lure from customers in the city.
Roles: Creative Direction, Art Direction (for concepting and Illustration)