In this venture, I worked with OAK Labs in leading the Creative effort in designing, conceptualizing and utilizing emerging technologies to create an interactive Pop-up storefront display in SOHO (NYC), led by Mastercard and included key partnerships with with Marie Claire, Neiman Marcus and B8ta (a trendsetting technology component).
In addition to creating the User Experience, designing for a 55” touch screen and adapting to ADA standards, I worked with a Canadian agency, NOBAL, to ensure a 24 hour touch-screen experience was capable of generating revenue.
This included tie-ins to additional design for the indoor brick-and-mortar experience.
This is one of my most favorite projects because I figured out 4 additional roles to ensure my Vision would be complete — User Experience, Product Visualization, Fashion, Touch Screen Utility, Project Management and in-store Experience Design.
Seeing all of my hard work in New York City — with customers engaging and purchasing products I put together — is a memory I’ll never soon forget.
A demo video for the Clarins makeup mirror can be viewed here.