I led and pitched an interactive billboard idea for Forever 21 which would live in Times Square above the Forever 21 flagship store.
Here, I worked with my Illustrator, Audio/Video Director and personally wrote/narrated two storyboarded ideas.
The technology involved could identify yellow F21 apparel bags (proof of purchase) in order to gain audience’s participation. The themes presented showcase the season in retail (i.e. early Spring, signaling Prom and Beach Week).
While this project isn’t “current,” per se, the technology offering is very current. I still feel this is a space that has a lot of potential in retail, combining a brick-and-mortar experience with customers with the surprise and delight offered by the technology.
Ideas including discounts, social tie-ins and celebrity ambassadors were also what I considered to become a smash of an execution.